2012 Range Rover Evoque to Offer Plenty of Customization Options

If the 2012 Range Rover Evoque you order later this year arrives feeling like a stripped-down econo-ute, you didn’t check enough boxes. At the 2011 Geneva Auto Show, Land Rover announced a comprehensive customization and option program that allows customers to tailor their three- or five-door Evoque to suit a wide variety of tastes (and budgets), from clean simplicity to Range Rover–esque opulence. The Evoque will be available in 12 exterior colors and with three contrasting roof treatments, as well as with five wheel designs ranging from 18 to 20 inches in diameter. A dozen interior colors also are available, along with different wood and metal trim pieces. Kick plates are available in aluminum and chrome, while roof rails can be rendered in black or chrome.

If that’s too much decision-making for a person to bear, fear not: the combinations will be aligned along three themes: “Pure” (think base model), “Prestige” (dressier exterior, glitzy 19-inch wheels, two-tone interior coated in leather and wood), and “Dynamic” (sportier exterior with unique fascias and wheels, available contrasting roof treatment, intensified interior in darker colors). Beyond that, Land Rover has come up with its own “designers choice” themes, which it “with carefully coordinated color and material combinations that have their own distinctive character,” according to Gerry McGovern, Land Rover Design Director.

A final bit of fine-tuning can be done once customers take delivery of their Evoque: LED-based ambient lighting is provided in a range of colors that can be selected by the occupants, although if the sportiest mode of the adjustable Terrain Response chassis-adjustment system is selected, the interior is bathed in red. Cool.

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