Tuesday, November 16, 2010

Auction: Range Rover Up for Help for Heroes Charity

Land Rover decided to celebrate its one millionth Ranger Rover by donating the millionth SUV to the Help for Heroes charity.

"Land Rover is very proud to support the Help for Heroes charity by donating the one millionth Range Rover," said Phil Popham, managing director of Jaguar Land Rover. "The vehicle will be auctioned later this year and should raise valuable funds for the practical and direct provision of aid for wounded service people and their families."

Although it isn't an actual Autobiography Black edition, the millionth Range Rover built is, ironically, a fully-loaded Autobiography model painted black. Retail pricing for such a vehicle is roughly £85,000 ($138,000), but it's estimated the car could fetch more than £100,000 ($162,000) when it crosses the auction block -- aided perhaps by the fact that the SUV was delivered to and driven briefly by Top Gear presenter Jeremy Clarkson.

"We're delighted that Land Rover has chosen to give Help for Heroes their millionth Range Rover," said Bryn Parry, CEO and co-founder of Help for Heroes, in a prepared statement. "This is a real milestone in their history and a very special donation, made even more special by knowing the money raised from the car will be able to provide much needed funds to help our wounded [veterans] on their road to recovery."

Read More: http://blogs.automotive.com/6728016/miscellaneous/auction-range-rover-up-for-help-for-heroes-charity/index.html

Land Rover Dealers